Robert Tatum (aka Tatum) was selected by 2016 Fair Chair Brad Shaw to design the next Fair logo. Tatum chose to combine a variety of design elements representing the flavor of Fiesta, our King William Fair and neighborhood: George the duck, our San Antonio River, a classic Ionic column, the silly Fiesta hat, a sparkling of glitter and, of course, music!
Tatum was born in Inglewood, South Central Los Angeles, in 1963. After studying design and marketing at Pasadena College of Art and Design, he worked at multiple ad agencies in Los Angeles, including Doyle Dane Bernbach, Dancer Fitzgerald Sample, HRLA (Disney), and other graphic design firms.
Since moving to San Antonio in 1992, Tatum has painted full time and freelanced as a creative director. He currently runs Tatum Originals Choice Goods at 108 B Blue Star, paints murals and schleps art.
- Zet Baer, Fair Manager